Cut Costs, Increase Gains: Optimising Your Promotions
Are you really profiting, or are your costs piling up behind what appears to be a large number of orders?
Promotion Analysis is now live on our platform, designed to give you the control and clarity you need to grow your restaurant’s revenue. Want to see it in action? Check out our quick and understand how this feature can transform the way you manage promotions.
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- Get the big picture in just one glance. This allows you to apply smarter strategies and respond faster to the market - let’s beat your competitors!
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Whether you’re running campaigns across multiple locations or delivery platforms, you can now see all your data in one place – and make decisions that truly move the needle.
- Want to know how a specific promotion performed? Just click through to the Promotion Details page for an in-depth view.
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Understanding your promotion's effectiveness goes beyond just tracking net sales. It’s crucial to have a comprehensive view of other essential elements, such as food costs, platform fees, gross sales, and total orders.
💡 By integrating these metrics, you can calculate your true return on investment (ROI), which will also allow you to identify which promotions are truly profitable.
OPTIMISE YOUR PROMOTIONS, UNDERSTAND YOUR ROI
To truly benefit from our Promotion Analysis feature, it’s essential to provide accurate cost data. Our platform now allows you to specify both platform comission percentages and food costs for the items on your menu, ensuring that you can calculate profitability accurately and make informed decisions.
Here, you can input your costs for each delivery channel:
BUSINESS SETTINGS MADE EASY
1. Platform Costs: You can customise these percentages for each delivery platform and location, ensuring that your calculations are as precise as possible.
✅ Restaurant Courier
✅ Platform Delivery
✅ Store Pick-Up
Start Free TrialBUSINESS SETTINGS MADE EASY
2. Food Costs: We recommend a default of 30% of the PVP as the food cost. However, you can adjust this:
✅ Specify a percentage based on your overall food costs for more general insights.
✅ Define costs on a per-item basis if you have detailed control over your expenses.
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To answer your question: yes, it does matter, and yes, it will change your restaurant’s performance
Without the right insights, you could be running promotions that aren’t delivering the results you need – or worse, losing money. This feature changes that by showing you exactly which campaigns are working and how you can optimise them for maximum profitability.
Make informed decisions about which promotions to scale, tweak, or retire.
With our Promotion Analysis feature, we’re taking the guesswork out of promotions and giving you full visibility into their performance.